The End of Commodity Piercing and the Rise of the Experience Economy
Studs co-founder and CEO Anna Harman has spent the past decade building and scaling consumer businesses at the intersection of operations, technology and omnichannel retail. In this Expert Insights Q&A, Harman examines what Claire’s bankruptcy reveals about the state of the commercial jewelry industry, and why piercing is no longer a commoditized service, but an experience-driven category shaped by trust, education and self-expression. Harman explains how Studs is redefining piercing for Gen Z and millennials, and why the brands that win next will be the ones that invest in expertise, consistency and meaningful consumer connection.
