Business

Daily exploration of the most important people in business: the power players behind the world’s most interesting, successful and innovative companies and trends.

The Most Important People in Business

The End of Commodity Piercing and the Rise of the Experience Economy

Studs co-founder and CEO Anna Harman has spent the past decade building and scaling consumer businesses at the intersection of operations, technology and omnichannel retail. In this Expert Insights Q&A, Harman examines what Claire’s bankruptcy reveals about the state of the commercial jewelry industry, and why piercing is no longer a commoditized service, but an experience-driven category shaped by trust, education and self-expression. Harman explains how Studs is redefining piercing for Gen Z and millennials, and why the brands that win next will be the ones that invest in expertise, consistency and meaningful consumer connection.
By Sonia Rubeck

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